The Besseling brothers, known for transforming their grandfather's liquor store into a successful deli, have come full circle with their latest venture, refocusing on their roots: alcohol. In this repeat collaboration, we had the privilege of branding their new liquor store, which stands apart from the deli both visually and conceptually. The storefront design was distinct, and there was always an ambition to modernize the Besseling brand.

For this new store, we created a visual identity rooted in the aesthetics of drink labels, drawing inspiration from beer cans, wine, and liquor bottles. The branding is marked by bold geometric shapes that complement the storefront architecture, while the vibrant color palette adds energy and brightness. The overall design strikes a balance between playful and professional—reflecting the Besseling brothers' deep expertise in the world of alcoholic beverages, while still creating a fun, engaging atmosphere for customers.