With a Bachelor in Fine Arts from the Utrecht School of the Arts (HKU), Floris grew from an artist’s mindset into a designer’s craft. Rather than choosing between art and design, he merged the two—bringing visual intuition and conceptual thinking into the world of brands.

Known for his fast associative mind and his ability to turn loose ideas into tangible identities, Floris moves quickly from concept to execution without losing his eye for detail. His work spans animation, illustration, UI/UX, digital product design, storytelling, and film—each discipline informing the other in an ever-curious loop of creation.

Collaboration sits at the heart of his process. As a certified Scrum Master, Floris believes in the principles of agile design: transparency, iteration, and shared ownership. Whether working with developers, strategists, or clients directly, he builds momentum through open dialogue and adaptive teamwork—treating every project as a collective exploration rather than a linear commission.

From co-founding the independent gallery Das BilT during art school, to forming the film and animation group FOSS Collective, to becoming partner at design studio Lots of People (alongside Marcel C. de Vries and Wouter Vroege), his path has always been one of experimentation and exchange. Today, as founder of A Studio Called Quest, Floris channels that same curiosity and collaborative spirit into helping brands find stories worth telling—and ways to tell them beautifully.